Pasadena Financial Planner | A Fee Only Financial Planner for Those Who Are Not (Yet) Rich

A Fee Only Financial Planner for Those Who Are Not (Yet) Rich

Most investment planning services firms focus on the interests of the wealthy, while they hide fees within excessively costly financial products sold to the middle class.

Using hundreds of thousands of what the securities industry calls “producer” employees, the brokerage industry sells investment products and services to clients for transactional fees, asset holding charges, and many other more or less visible investment costs. Governed by the Securities and Exchange Act of 1934, as amended, the legal standard of client care by these brokers is the “suitability” of an investment to a client. However, there is huge latitude in what a suitable investment is and how much it can cost a client.

From the brokerage industry’s perspective, the wealthier the client is the better. Greater assets yield more revenue and higher profit per hour spent with clients. For example, Morgan Stanley’s 2007 compensation plan for their personnel serving retail clients eliminated all compensation for household accounts below $50,000, and it reduced compensation on household accounts under $75,000, unless these client accounts were being charged a percent of assets fee. Clearly, the message to Morgan Stanley sales personnel was and is to chase wealthier fish. Similar messages are given to broker producer employees in all brokerage firms across the industry.

Most registered investment advisor compensation is proportional to client assets — the more the better.

Another large segment of the financial services industry that serves the public consists of about 100,000 independent investment advisor consultants, who are regulated at the federal and/or state levels. Governed by the Investment Advisers Act of 1940, as amended, and by state laws, these advisors have a seemingly more stringent standard of client care. However, again there is huge latitude in what constitutes minimally acceptable advisor service quality and how much advisory services will cost a client.

Most registered investment advisors deliver services that are charged as a percent of client assets under management. However, often many of these same advisors obtain additional revenues from the securities and insurance industry, when they sell commissioned financial products to their clients.

The wealthier the registered investment advisor client is, the better it is for the advisory practice. The greater the client assets under management, the more total revenue for the advisory firm and the higher the client service profit per hour will be.

The economics of the financial consulting industry create a mad dash to catch the wealthy.

Whether served by a broker or by an independent financial advisor, if an individual wants personal professional attention, that individual must already have substantial assets that can generate revenue to compensate the advisor. If clients are to be given personalized attention and the valuable time of the advisor, each client must generate several thousand dollars in fees annually one way or another.

The math is simple. For example, if average client servicing requires 20 hours of attention yearly and a profitable hourly rate is $150 per hour, then the required average revenue per client is $3,000 per year. If $3,000/per year is the client revenue minimum for a practice, then the client needs to have $300,000, if the fee is 1% of assets per year. The lower the assets, then the higher the percentage necessarily must be.

Since clients usually balk at much higher percentage fees, the revenue requirements of advisory practices mean that people with less assets will not get personalized services. Clearly, the vast majority of Americans do not fit the industry’s economic profile of a profitable advisory client.

This is why there is so much effort to obscure and hide the true financial and investment costs that clients actually pay. The more the true cost can be hidden and the services promoted as supposedly “free,” then the easier it is to profit from the client, while probably not serving his best interests.

The Pasadena Financial Planner breaks out of this chase-the-rich compensation model

My financial and retirement planning services will be valuable and cost-effective to you. My financial consultant fees will be reasonable, clearly understood, and determined in advance. I can provide you with comprehensive, reasonably priced financial, investment, and retirement planning services on an hourly, fixed fee, or retainer basis. I never charge any fees in relationship to your assets.

For a better understanding of how I operate see: Reasonably Priced Financial Planning Services

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Also see– An Objective and Independent Financial Advisor >>>

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Get help from a truly independent financial planner and fee only investment advisor

Start a conversation today — Just scroll down to the contact form below and send a message to the Pasadena Financial Planner

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Larry Russell, Managing Director

MBA — Stanford University, MA — Brandeis University, and BS — M.I.T.

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Lawrence Russell and Company Pasadena, California 91103

A California Registered Investment Adviser — Certificate 133101

KNOWLEDGE — OBJECTIVITY — HONESTY — CONFIDENTIALITY — DILIGENCE — EFFICIENCY — SATISFACTION

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