Pick financial advisers and investment advisers solely to obtain objective and high quality financial advice. Specific financial counsel and investment counsel is potentially of high quality, only if it is carefully customized to your particular needs and only if it is given by an adviser who is independent, knowledgeable, and competent. If you agree with the advice being given, then buy the recommended securities and other financial products through the most inexpensive channels possible.

This is one of the “10 Steps in the Right Direction” that make up The Pasadena Financial Planner‘s personal financial planning and personal investment management process. For a summary of these ten steps, see Family Financial Planning. To find an in-depth article for each step, just click the Sitemap link at the top of this page. Also, you can reach us by using the contact form below, and you can subscribe to Financial Planning Software. Please enjoy reading this article. Thank you!

The only reliable way to ensure the potential objectivity of any financial planning advisor or investment counselor is to pay directly for the adviser’s services, after investigating the adviser’s background, competence, and work ethic.

There are no shortcuts. “Free” advice is NEVER free. In fact, free advice is usually far more expensive than the advice that you receive from an advisor whom you pay directly. When you choose to obtain “free” advice, in lieu of paying fixed hourly services or a fixed fee for a planning project, the long term costs to you can be horrendously high. However, these huge costs are largely hidden and that is why this industry game of “free” financial advice keeps going on.

Advice that is contingent on any expectation that you will purchase products through your financial counselor or adviser is subject to a major conflict of interest. Financial advisers, who are not paid directly by you, must instead derive their compensation from commissions and other fees paid by the financial services industry. By following “free” financial recommendations, you are much more likely to pay a significantly higher price over the long term.

“Free” investment and other financial advice can become incredibly expensive advice – not just because of the high commissions and high visible and hidden costs. In addition, you may end up buying inferior financial products, because the free recommendations lead you to buy financial products that were not the best for your needs and that are not the best products available.

If you take the “free” advice of financial advisors and investment counselors who are paid by the financial services industry, you are more likely to achieve inferior long term investment returns.

For example, many people pay investment front end sales loads for advice that seems free. Industry representatives willingly tell you that their advice is both free and good. Advice paid by the financial services industry is neither free nor necessarily good. You just end up paying a financial sales rep to sell to you and in the process perhaps to confuse or mislead you about the facts.

The industry argument is that the advice is free and that you only have to pay, if you do follow the good advice that is given so freely. Well, sales loads and good financial advice are a contradiction in terms. For example, industry-paid financial advisors do not get paid to push better investment index mutual funds with the lowest costs and the best future prospects.

Much better advice can be found, when you look of it. If you buy and hold very low cost, low turnover, and broadly diversified passive index mutual funds, you are more likely to get better net long term total returns after taxes, fees, and other costs are taken into consideration. (See this article on our sister website, Best No Load Mutual Funds. It is entitled: “Best Noload Mutual Funds.”)

Unfortunately, when you follow this kind of “free” investment advice, it often leads you to pay a sales load, which compensates your adviser and his firm. When you pay a front end sales load, your initial assets are lower, which obscures the huge long term cost of the load itself. In addition, the mutual funds that are recommended tend to carry more expensive management expense ratios and higher hidden investment portfolio trading costs.

Furthermore, a 12b1 fee gets tacked on every year. With a 12b-1 fee, the same investment counselor who gave you the “free” advice will get paid over time to stick around and sell you more of the same. (See this article on our sister website, The Skilled Investor. It is entitled: “Investment Sales Loads” and “Returns lost to investment sales loads.”)

Financial sales loads, excessive asset fees, high cost active investment strategies, and a myriad of other suboptimal financial industry strategies and products typically bleed 1/4 to 1/3 of the typical individual investor’s portfolio annually. This waste compounds year after year after year, until individuals and their families get smart and realize that “free” is not really free and that “just of percent or two” has a huge cumulative negative impact on their financial welfare. (See this article and another dozen Investment Performance Improvement on our sister website, The Skilled Investor. It is entitled: “Excessive Investment Costs.”)

A financial advisor or investment counselor who has a conflict of interest can be very dangerous to your long term personal finance interests.

Many industry-paid advisers are ethical and helpful. However, the reputations of ethical advisers are tainted by others who are just salespeople who masquerade as advisers. Furthermore, even industry paid advisors face a career-long struggle to be independent of financial industry influences. They must spend their careers balancing the best interests of their clients against the interests of the financial companies that employ them. They must weight continuously the best interests of their clients against their own personal financial interests, paychecks, and bonuses.

Think about the continuing dilemma that an ethical person faces, when they are paid by the financial services industry and not their clients. Training programs for industry compensated financial advisors and investment advisors focus on selling, selling, and more selling. These people are classified as “producers” by the industry, because that is what they do. They produce revenue and profits for their companies. These revenues and profits come from you. (See this article on our sister blog, The Skilled Investor’s Personal Finance Blog. It is entitled: “The Financial Services Industry is Still the Largest S&P 500 Sector – Even after the Collapse of its Stock Values.”)

When a financial advisor is not independent of the financial services industry, you can never be certain whether you are getting the best advice or just falling for the latest financial sales pitch.

Once an ethical and newly minted financial counselor emerges from a financial industry training program and starts a financial sales career, the pressure to produce is constant. His compensation program will provide incentives to take more and more from his clients and will pressure him to pull in more and more assets to manage.

His company will constantly pressure him to perform and produce more revenue. If you have any doubt about this, you should investigate the financial incentives that are offered to retail financial advisors and investment counselors. The financial sales and marketing programs are designed to drive higher revenues and higher profits. Again, you are the source of these higher revenues and profits. (See this article on our sister website, The Skilled Investor, entitled: The Securities Industry Calls Marketing and Selling – “Advising”)

Now, think about the not-so-ethical financial advisor who is paid by the industry and thinks first about his or her paycheck and bonus, before taking care of your personal financial interests. You do not stand a chance. In the name of supposed “innovation” the financial industry has introduced so many new products and services that they greatly confuse the personal financial planning and management process. In and of itself, financial product innovation can be a good thing. However, large problems arise when this flood of new and expense financial products combines with not-so-ethical advisors and the marketing and sales culture of the financial services industry.

US financial services industry regulation is minimal at best. When a loose regulatory environment is combined with not-so-ethical financial advisors and investment counselors, almost anything goes. Most financial consumers are confused and outgunned. If industry sales reps can push expensive, high compensation products into the “retail” financial consumer channel, they will. There is little to stop them from emptying the wallets of naive retail financial consumers and individual investors.

You have to seek out and find independent financial advisors and independent financial counselors proactively. Most of the financial counselors who will actively approach you are industry paid “financial consultants.” They just want to add your financial assets to their “book of business.”

When control of your assets is the primary objective, where will your best interests fit into the picture? You should never have to waste your time and emotion second-guessing your advisor’s motivations. Often, self-interested advisors are well trained, and their sales presentations are sophisticated and polished. It may be a challenge to tell whether the advice given is in your best interests or whether it serves the financial interests of your adviser and the company he represents.

If you become more knowledgeable about how the personal finance advisory industry works, you can better assess the quality of the financial and investment advice that you receive.

The links below will lead you to over 30 personal financial planning articles related to finding, selecting, and working with a financial advisor or investment counselor. These financial advisor and investment counselor articles can also help you to avoid the many problems associated with financial and investment frauds and scams.

• Preparing to interview a financial planner or investment advisor
• Does it matter how financial planners and investment advisors are paid?
• Regulation of financial planners and investment advisors – Introduction
• Avoiding financial planning and investment advisor frauds and scams – Overview
• Are Your Best Interests the Same as the Financial Services Industry?

Note that these objective personal finance articles about finding a financial adviser or investment counselor are published on our sister website, The Skilled Investor. All articles on The Skilled Investor are written by the same author who researches and writes the articles for The Pasadena Financial Planner. (See: About The Skilled Investor.)

All materials on The Pasadena Financial Planner website and on The Skilled Investor website have been researched, written, and published independently. To ensure objectivity, no compensation of any kind has been paid by any third party to influence the editorial content of either The Pasadena Financial Planner website or The Skilled Investor website.

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See: Fee Only Financial Planner Pasadena CA >>>

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Larry Russell, Managing Director

MBA – Stanford University, MA – Brandeis University, and BS – M.I.T.

Lawrence Russell and Company Pasadena, California 91103

(626) 399-9579

A California Registered Investment Adviser — Certificate 133101

KNOWLEDGE — OBJECTIVITY — HONESTY — DILIGENCE — SATISFACTION

A truly independent financial planner and fee only investment advisor

(Concerning my compensation, I provide financial planning services only on a hourly fee or fixed fee for service basis, and only under a contract that we would agree upon. You do not have to pay any form of asset fee. In addition, to avoid any conflict-of-interest, I never accept commissions or compensation of any type from the financial services industry.)

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