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	<title>Financial Planners Pasadena CA &#124; Financial Advisor Pasadena California &#187; pasadena investment counselor</title>
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		<title>Privacy</title>
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		<pubDate>Tue, 28 Apr 2009 00:11:43 +0000</pubDate>
		<dc:creator>Pasadena Financial Planner</dc:creator>
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		<description><![CDATA[Financial Planners Pasadena CA takes your privacy seriously. This privacy policy describes what personal information we collect and how we use it.
Financial Planners in Pasadena CARoutine Information Collection
All web servers track basic information about their visitors. This information includes, but is not limited to, IP addresses, browser details, timestamps and referring pages. None of this [...]]]></description>
			<content:encoded><![CDATA[<p><p><strong>Financial Planners Pasadena CA</strong> takes your privacy seriously. This privacy policy describes what personal information we collect and how we use it.</p>
<h2>Financial Planners in Pasadena CA</h2><h2>Routine Information Collection</h2>
<p>All web servers track basic information about their visitors. This information includes, but is not limited to, IP addresses, browser details, timestamps and referring pages. None of this information can personally identify specific visitors to this site. The information is tracked for routine administration and maintenance purposes.</p>
<h2>Financial Planners in Pasadena CA</h2><h2>Cookies and Web Beacons</h2>
<p>Where necessary, Financial Planners Pasadena CA uses cookies to store information about a visitor's preferences and history in order to better serve the visitor and/or present the visitor with customized content.</p>
<p>Advertising partners and other third parties may also use cookies, scripts and/or web beacons to track visitors to our site in order to display advertisements and other useful information. Such tracking is done directly by the third parties through their own servers and is subject to their own privacy policies. </p>
<h2>Financial Planners in Pasadena CA</h2><h2>Controlling Your Privacy</h2>
<p>Note that you can change your browser settings to disable cookies if you have privacy concerns. Disabling cookies for all sites is not recommended as it may interfere with your use of some sites. The best option is to disable or enable cookies on a per-site basis. Consult your browser documentation for instructions on how to block cookies and other tracking mechanisms.</p>
<h2>Financial Planners in Pasadena CA</h2><h2>Special Note About Google Advertising</h2>
<p>Any advertisements served by Google, Inc., and affiliated companies may be controlled using cookies. These cookies allow Google to display ads based on your visits to this site and other sites that use Google advertising services. Learn how to <a rel="nofollow" href="http://www.google.com/privacy_ads.html">opt out of Google's cookie usage</a>. As mentioned above, any tracking done by Google through cookies and other mechanisms is subject to Google's own privacy policies. </p>
<h2>Financial Planners in Pasadena CA</h2><h2>Contact Information</h2>
<p>Concerns or questions about this privacy policy can be directed to help (then the at sign) financialplannerpasadena (then the dot) com for further clarification.</p>
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<h3>Financial Planners Pasadena CA</h3>
<h3>A truly independent financial planner and fee only investment advisor</h3>
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<p align="center"><strong><big>Larry Russell, Managing Director</big></strong></p>
<p align="center"><strong><big>MBA &#8211; Stanford University, MA &#8211; Brandeis University, and BS &#8211; M.I.T.</big></strong></p>
<p align="center">Lawrence Russell and Company Pasadena, California 91103</p>
<p align="center">(626) 399-9579</p>
<p align="center">A California Registered Investment Adviser &#8212; Certificate 133101</p>
<p align="center"><strong>KNOWLEDGE &#8212; OBJECTIVITY &#8212; HONESTY &#8212; DILIGENCE &#8212; SATISFACTION</strong></p>
<p align="left"><strong><span style="color: #ff0000"><big>Start a conversation today &#8212; Send a message using this contact form</big></span></strong></p>
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<h3><a href="http://www.financialplannerpasadena.com/about-fee-only-financial-planning">Financial Planning in Pasadena California</a></h3>
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		<title>Financial Planning Reading List</title>
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		<pubDate>Thu, 31 Jul 2008 00:40:35 +0000</pubDate>
		<dc:creator>Pasadena Financial Planner</dc:creator>
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		<description><![CDATA[The Pasadena Financial Planner has written extensively about personal financial planning and investment management on a variety of websites. When I work with clients to develop their customized lifetime financial and investment plans, they often ask what they should read to improve their financial literacy.
This article provides a list of recommended reading from among the [...]]]></description>
			<content:encoded><![CDATA[<p>The Pasadena Financial Planner has written extensively about personal financial planning and investment management on a variety of websites. When I work with clients to develop their customized lifetime financial and investment plans, they often ask what they should read to improve their financial literacy.</p>
<p>This article provides a list of recommended reading from among the many hundreds of articles that I have authored in the past several years. Note that I have personally written all the content that you will find on the six personal finance and investment websites referenced below. <span style="color: #FF0000;font-weight: bold;">You can reach us by using the contact form below.</span></p>
<p>Enjoy!</p>
<h3><a href="http://www.theskilledinvestor.com/" rel="nofollow" target="_blank">The Skilled Investor</a> website</h3>
<p>Note that you can find all of my other financial websites, by going to <a href="http://www.theskilledinvestor.com/" target="_blank" rel="nofollow" >The Skilled Investor</a> website and clicking on the red colored links in the left hand column on any page of <a href="http://www.theskilledinvestor.com/" target="_blank" rel="nofollow" >The Skilled Investor</a> website.</p>
<p>On the front page of <a href="http://www.theskilledinvestor.com/" target="_blank" rel="nofollow" >The Skilled Investor</a> website you will find an index of pages with major categories and subcategories. Within the subcategories there are lists of articles and the front page tells you how many articles are in any subcategory. There are many articles in addition to those listed below, which you can find by clicking on the subcategory links below that have arrows in front of them.</p>
<p>Here are some suggested personal financial planning and investment management articles within the major categories and subcategories. Article titles are descriptive and should help you decide which articles you want to read first.</p>
<h3><a href="http://www.theskilledinvestor.com/ss.category.40/personal-investment-management.html" target="_blank">Personal Investment Management</a></h3>
<li><a href="http://www.theskilledinvestor.com/ss.category.1/asset-allocation.html" target="_blank">Asset Allocation and Personal Investment Risk Tolerance Articles</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.174/you-must-stay-invested-in-the-securities-markets-to-earn-market-risk-premiums.html" target="_blank">You must stay invested in the securities markets to earn market risk premiums</a></li>
<li><a href="http://www.theskilledinvestor.com/ss.category.2/controlling-investment-costs.html" target="_blank">Commodity futures in your investment portfolio &#8212; Is there really any future for individual investors?</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.2/controlling-investment-costs.html" target="_blank">Cost Control and Investment Performance Improvement Articles</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.2/how-much-do-hidden-mutual-fund-trading-expenses-cost-you.html" target="_blank">Excessive investment costs are a huge problem for individual investors</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.2/how-much-do-hidden-mutual-fund-trading-expenses-cost-you.html" target="_blank">How much do hidden mutual fund trading expenses cost you?</a></li>
</ul>
<ul>
<li> <a href="http://www.theskilledinvestor.com/ss.item.5/is-it-worth-paying-higher-bond-mutual-fund-management-fees.html" target="_blank">Is it worth paying higher bond mutual fund management fees?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.235/pay-less-to-get-more-part-1-of-2.html" target="_blank">Pay less to get more (Part 1 of 2)</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.246/the-heavy-burden-of-recurring-investment-fees-part-1.html" target="_blank">The heavy burden of recurring investment fees (Part 1 of 2)</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.6/diversify-assets.html" target="_blank">Understanding one-time investment fees, such as sales loads</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.6/diversify-assets.html" target="_blank">Investment Asset Diversification Articles &#8212; Reducing Your Portfolio Risk</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.30/what-is-the-cost-to-individual-investors-of-sub-optimal-portfolio-diversification.html" target="_blank">What is the cost to individual investors of sub-optimal portfolio diversification?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.32/why-is-diversification-valuable-to-individual-investors.html" target="_blank">Why is diversification valuable to individual investors?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.34/can-a-limited-number-of-stocks-provide-complete-portfolio-diversification.html" target="_blank">Can a limited number of stocks provide complete portfolio diversification?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.36/how-many-mutual-funds-are-needed-for-a-well-diversified-portfolio-a-commentary.html" target="_blank">How many mutual funds are needed for a well-diversified portfolio? &#8211; Commentary</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.7/luck-versus-skill.html" target="_blank">Investment Luck versus Investing Skill Articles</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.40/chance-creates-the-illusion-that-investors-can-beat-the-stock-market.html" target="_blank">Chance creates the illusion that investors can beat the stock market</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.42/the-illusion-of-superior-professional-investment-manager-performance.html" target="_blank">The illusion of superior professional investment manager performance</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.41/distinguishing-between-true-investment-skill-and-luck.html" target="_blank">Distinguishing between true investment skill and luck</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.3/returns-and-risk-premiums.html" target="_blank">Investment Returns and Securities Market Risk Premiums Articles</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.8/what-have-average-investment-asset-class-risk-premiums-been-over-long-periods.html" target="_blank">What have average investment asset class risk premiums been over long periods?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.9/asset-class-investment-risk-premiums-your-reward-for-taking-investment-risk.html" target="_blank">Asset class investment risk premiums &#8212; your reward for taking investment risk</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.10/how-stable-have-common-stock-equity-risk-premiums-been-over-time.html" target="_blank">How stable have common stock market returns been over time?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.17/how-are-asset-class-risk-premiums-and-the-risk-free-rate-of-return-related.html" target="_blank">How are asset class risk premiums and the risk free rate of return related?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.13/how-do-return-expectations-of-investors-compare-to-historical-stock-returns-and-risk-premiums.html" target="_blank">How do return expectations of investors compare to historical stock returns and risk premiums?</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.18/personal-efficiency.html" target="_blank">Financial Planning and Investment Management Personal Efficiency Articles</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.111/calculating-your-investment-wage-and-the-opportunity-cost-of-your-time.html" target="_blank">Calculating your investment wage and the opportunity cost of your time</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.112/the-value-and-opportunity-cost-of-your-time.html" target="_blank">The value and opportunity cost of your investment time</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.113/scientific-investment-strategies-tend-to-be-more-time-efficient.html" target="_blank">Passive Personal Investment Strategies are More Time Efficient with Better Returns and Risk Control</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.114/value-added-and-value-diminishing-investor-activities.html" target="_blank">15 Value-Added Individual Investor Activities</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.11/scientific-investing.html" target="_blank">Scientific Investment Best Practices Articles</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.68/what-else-should-you-read-about-investing.html" target="_blank">What else should you read about investing?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.69/a-caution-related-to-classic-investment-books.html" target="_blank">A caution related to classic investment books</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.71/how-can-individual-investors-trust-when-so-much-investment-information-is-rubbish.html" target="_blank">How can individual investors trust, when so much investment information is rubbish?</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.5/securities-valuation.html" target="_blank">How Stock and Bond Markets Value Investment Securities</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.23/how-investment-securities-are-valued-snapshots-in-time.html" target="_blank">How investment securities are valued &#8212; snapshots in time</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.24/introduction-to-investment-valuation-and-securities-risk.html" target="_blank">Introduction to investment valuation and securities risk</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.25/the-confusing-investment-securities-market-motion-picture.html" target="_blank">The confusing investment securities market motion picture</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.26/what-is-efficient-market-pricing-in-the-securities-markets.html" target="_blank">What is efficient market pricing in the securities markets?</a></li>
</ul>
<h3><a href="http://www.theskilledinvestor.com/ss.category.39/personal-financial-planning.html" target="_blank">Personal Financial Planning</a></h3>
<p>This is a must shortened list of available articles, because there are many other personal financial planning articles posted on The Pasadena Financial Planner website. See a selected list below.</p>
<li><a href="http://www.theskilledinvestor.com/ss.category.30/financial-decision-rules.html" target="_blank">Financial Decision Rules</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.165/the-problem-straight-answers-about-personal-financial-and-investment-planning-are-difficult-to-find.html" target="_blank">The Problem &#8212; Straight answers about personal financial and investment planning are difficult to find</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.166/the-solution-only-follow-financial-strategies-that-are-scientific-passive-diversified.html" target="_blank">The Solution &#8211; Only follow financial strategies that are scientific, passive, diversified, savings focused, risk controlled, low cost, and tax efficient</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.8/retirement-planning.html" target="_blank">Retirement Planning</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.179/traditional-versus-roth-tax-advantaged-plan-contributions.html" target="_blank">Traditional versus Roth tax-advantaged plan contributions</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.180/factors-that-tend-to-favor-roth-tax-advantaged-plan-contributions-part-1-of-2.html" target="_blank">Factors that tend to favor Roth tax-advantaged plan contributions (Part 1 of 2)</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.269/summary-table-of-traditional-ira-and-roth-ira-tax-rules.html" target="_blank">Summary Table of Traditional IRA and Roth IRA Tax Rules</a></li>
</ul>
<li><a href="http://www.theskilledinvestor.com/ss.category.19/vp.html" target="_blank">About VeriPlan &#8212; Personal Finance Software for Your Lifetime</a></li>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.153/executive-summary-of-veriplan.html" target="_blank">Executive Summary of VeriPlan</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.155/veriplan-s-10-personal-financial-decision-tools.html" target="_blank">VeriPlan&#8217;s 10 Financial Planning Tools and Financial Calculators</a></li>
</ul>
<h3><a href="http://www.theskilledinvestor.com/ss.category.38/financial%20advisors.html" target="_blank">Financial Advisors, Investment Counselors, and the Financial Industry</a></h3>
<p><a href="http://www.theskilledinvestor.com/ss.category.35/financial-services-industry.html" target="_blank">Are Your Best Interests the Same as the Financial Services Industry?</a></p>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.168/financial-science-drives-industry-product-development-but-not-necessarily-toward-the-best-interests-of-individuals.html" target="_blank">Financial science drives industry product development, but not necessarily toward the best interests of individuals</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.7/the-investment-industry-is-not-your-investment-partner.html" target="_blank">The investment industry is not your investment partner</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.261/how-to-lie-with-statistics-investment-performance-charts-part-1.html" target="_blank">How to lie with statistics: Investment performance charts (Part 1 of 2)</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.89/many-individual-investors-are-not-fooled-by-an-ethically-challenged-securities-industry.html" target="_blank">Many individual investors are not fooled by an ethically challenged securities industry</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.88/the-securities-industry-calls-marketing-and-selling-advising.html" target="_blank">The securities industry calls marketing and selling &#8211; “advising”</a></li>
</ul>
<p><a href="http://www.theskilledinvestor.com/ss.category.13/payment-of-advisors.html" target="_blank">Payment of Investment Advisors, Financial Planners, and Investment Counselors</a></p>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.156/economics-of-the-financial-advisory-industry.html" target="_blank">The economics of the financial advisory industry</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.83/does-it-matter-how-financial-planners-and-investment-advisors-are-paid.html" target="_blank">Does it matter how financial planners and investment advisors are paid?</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.244/can-you-really-get-free-and-objective-investment-advice-when-you-pay-investment-sales-loads-part-1.html" target="_blank">Can you really get free and objective investment advice, when you pay investment sales loads? (Part 1 of 2)</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.250/how-expensive-is-advisor-compensation-paid-via-sales-loads.html" target="_blank">How expensive is advisor compensation paid via sales loads?</a></li>
</ul>
<p><a href="http://www.theskilledinvestor.com/ss.category.16/selecting-an-advisor.html" target="_blank">Selecting a Financial Planning Advisor or Investment Adviser</a></p>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.103/preparing-to-interview-a-financial-planner-or-investment-advisor.html" target="_blank">Preparing to interview a financial planner or investment advisor</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.104/questions-to-ask-when-hiring-an-investment-advisor-part-1-background-and-training.html" target="_blank">Questions to ask when hiring an investment advisor &#8211; Part 1 &#8211; Background and training</a></li>
</ul>
<p><a href="http://www.theskilledinvestor.com/ss.category.14/regulation-of-advisors.html" target="_blank">Regulation of Financial Advisors and Investment Advisers</a></p>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.90/regulation-of-financial-planners-and-investment-advisors-introduction.html" target="_blank">Regulation of financial planners and investment advisors &#8212; Introduction</a></li>
</ul>
<p><a href="http://www.theskilledinvestor.com/ss.category.15/advisor-fraud.html" target="_blank">Frauds and Scams by Financial and Investment Advisers</a></p>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.99/avoiding-financial-planning-and-investment-advisor-frauds-and-scams-overview.html" target="_blank">Avoiding financial planning and investment advisor frauds and scams &#8211; Overview</a></li>
</ul>
<ul>
<li><a href="http://www.theskilledinvestor.com/ss.item.100/avoiding-financial-advisor-frauds-and-scams-the-never-do-list-part-1.html" target="_blank">Avoiding financial advisor frauds and scams &#8211; The Never-do list &#8212; Part 1</a></li>
</ul>
<h3><a href="http://www.bestnoloadmutualfund.com/" target="_blank">Best No Load Funds</a> website</h3>
<p>Click “Sitemap” in top banner for a list of articles. Suggested reading:</p>
<ul>
<li><a href="http://www.bestnoloadmutualfund.com/the-best-noload-mutual-funds-etfs-13.htm" target="_blank">7 Ways to Pick the Best Noload Mutual Funds and ETFs</a></li>
</ul>
<p class="MsoNormal">To find articles that focus on each of these seven selection criteria, either click on the numbered headings within this article or go to the Sitemap.</p>
<h3> <a href="http://www.bondmarketindexfund.com/" target="_blank">No Load Bond Funds</a> website</h3>
<p class="MsoNormal">Click “Sitemap” in top banner for a list of articles. Suggested reading:</p>
<ul>
<li><a href="http://www.bondmarketindexfund.com/no-load-bond-funds-6.htm" target="_blank">No Load Bond Funds</a></li>
<li><a href="http://www.bondmarketindexfund.com/united-states-taxable-bond-mutual-funds-9.htm" target="_blank">The Top 14 Low Cost Taxable United States Bond Mutual Funds (Low Minimum Deposit)</a></li>
</ul>
<h3><a href="http://www.theskilledinvestor.com/wp/" target="_blank">The Skilled Investor Blog</a></h3>
<p class="MsoNormal">(associated with The Skilled Investor website)</p>
<p class="MsoNormal">You could read these selected articles:</p>
<ul>
<li><a href="http://www.theskilledinvestor.com/wp/wheres-waldo-the-illusion-of-superior-professional-mutual-fund-manager-performance-179.htm" target="_blank">Where’s Waldo? &#8211; The illusion of superior professional mutual fund manager performance.</a></li>
<li><a href="http://www.theskilledinvestor.com/wp/why-only-one-warren-buffett-the-illusion-of-superior-professional-mutual-fund-manager-performance-180.htm" target="_blank">Why only one Warren Buffett? The illusion of superior professional mutual fund manager performance.</a></li>
</ul>
<h3> <a href="http://www.500indexfund.com/" target="_blank">Low Cost S&amp;P 500 Index Funds</a> website</h3>
<p class="MsoNormal">You could read these selected articles:</p>
<ul>
<li><a href="http://www.500indexfund.com/top-10-sp-500-index-funds-9.htm" target="_blank">Top 10 S&amp;P 500 Index Funds</a></li>
<li><a href="http://www.500indexfund.com/buy-an-sp-500-index-fund-with-low-costs-10.htm" target="_blank">Buy an S&amp;P 500 Index Fund with Low Costs</a></li>
</ul>
<h3><a href="http://www.financialplannerpasadena.com//" target="_blank">The Pasadena Financial Planner</a> website</h3>
<p class="MsoNormal">Click “Sitemap” in top banner for a list of articles.</p>
<p class="MsoNormal">Suggested reading:</p>
<ul>
<li><a href="http://www.financialplannerpasadena.com/your-family-financial-planning-11.htm" target="_blank">Your Family Financial Planning</a></li>
<li><a href="http://www.financialplannerpasadena.com/family-financial-planning-process-12.htm" target="_blank">Your Family Financial Planning Process</a></li>
</ul>
<p class="MsoNormal" style="margin-left: 0.5in">The two articles above summarize “10 Financial Planning Steps in the Right Direction,” a recommended personal financial planning process. There are individual articles with more details about each of these 10 steps. You can find them by clicking on the bold section headers within the two articles above, or you can find them by clicking the “Sitemap” link on any page and looking for the articles that are numbered 1 through 10.</p>
<p class="MsoNormal">In addition to these financial planning process articles, read:</p>
<ul>
<li><a href="http://www.financialplannerpasadena.com/living-expense-tracking-methods-26.htm" target="_blank">Living Expense Tracking Methods</a></li>
<li><a href="http://www.financialplannerpasadena.com/asset-allocation-investment-tax-cash-management-22.htm" target="_blank">Asset Allocation, Investment Asset Tax Location, and Emergency Cash Management</a></li>
</ul>
<p align="right"><small><small><small>.</small></small></small></p>
<p align="right">See: <a href="http://www.financialplannerpasadena.com/a-fee-only-financial-planner-for-those-not-rich-9.htm">Fee Based Pasadena Investment Advisor</a> &gt;&gt;&gt;</p>
<p align="right"><small><small><small>.</small></small></small></p>
<div align="center">
<h3>Pasadena Financial Planning</h3>
</div>
<p align="right"><img src="http://www.financialplannerpasadena.com/wp-content/themes/ks/images/Larry-728X320-02_24_08.jpg" /></p>
<p align="right"><small><small><small>.</small></small></small></p>
<p align="center"><strong><big>Larry Russell, Managing Director</big></strong></p>
<p align="center"><strong><big>MBA &#8211; Stanford University, MA &#8211; Brandeis University, and BS &#8211; M.I.T.</big></strong></p>
<p align="center">Lawrence Russell and Company Pasadena, California 91103</p>
<p align="center">(626) 399-9579</p>
<p align="center">A California Registered Investment Adviser &#8212; Certificate 133101</p>
<p align="center"><strong>KNOWLEDGE &#8212; OBJECTIVITY &#8212; HONESTY &#8212; DILIGENCE &#8212; SATISFACTION</strong></p>
<h3>A truly independent financial planner and fee only investment advisor</h3>
<p align="left">(Regarding compensation, I provide financial planning services only on a fixed fee or hourly fee for services basis, and solely under a contract that we agree upon. I do not charge any form of asset fee. In addition, to avoid all conflicts-of-interest, I do not accept commissions or compensation of any type from the financial industry.)</p>
<p align="left"><strong><span style="color: #ff0000"><big>Start a conversation today &#8212; Send a message using this contact form</big></span></strong></p>
[contact-form]
<h3><a href="http://www.financialplannerpasadena.com/your-family-financial-planning-11.htm">Financial Planning Pasadena CA</a></h3>
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<h3>Use the top fee only financial advisor &#8212; helping clients in Southern California, including Altadena, Tujunga, Walnut, West Covina, La Canada, West Hollywood, West Los Angeles, West Toluca Lake, and Pasadena.</h3>

	<strong>Tags:  </strong><a href="http://www.financialplannerpasadena.com/financial-planner/family-financial-planning-pasadena" title="family financial planning pasadena" rel="tag">family financial planning pasadena</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-financial-planner" title="pasadena financial planner" rel="tag">pasadena financial planner</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-ca-financial-planner" title="pasadena ca financial planner" rel="tag">pasadena ca financial planner</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/comprehensive-financial-planning-pasadena" title="comprehensive financial planning pasadena" rel="tag">comprehensive financial planning pasadena</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/saving-money" title="saving money" rel="tag">saving money</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/asset-allocation" title="asset allocation" rel="tag">asset allocation</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/registered-investment-advisor-pasadena-ca" title="registered investment advisor pasadena ca" rel="tag">registered investment advisor pasadena ca</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-investment-diversification-strategy" title="pasadena investment diversification strategy" rel="tag">pasadena investment diversification strategy</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-financial-planning-information" title="pasadena financial planning information" rel="tag">pasadena financial planning information</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-financial-planning" title="pasadena financial planning" rel="tag">pasadena financial planning</a><br />
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		<title>Investment Risk Tolerance</title>
		<link>http://www.financialplannerpasadena.com/your-investment-risk-tolerance-for-risky-investments-17.htm</link>
		<comments>http://www.financialplannerpasadena.com/your-investment-risk-tolerance-for-risky-investments-17.htm#comments</comments>
		<pubDate>Wed, 09 Apr 2008 00:01:22 +0000</pubDate>
		<dc:creator>Pasadena Financial Planner</dc:creator>
				<category><![CDATA[Independent Financial Planner]]></category>
		<category><![CDATA[asset allocation]]></category>
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		<description><![CDATA[10 Personal Financial Planning Steps in the Right Direction
This is one of the “10 Steps in the Right Direction” that make up The Pasadena Financial Planner&#8217;s personal financial planning and personal investment management process. For a summary of these ten steps, see &#8220;Your Family Financial Planning&#8220;. To find an in depth article for each step, [...]]]></description>
			<content:encoded><![CDATA[<h3>10 Personal Financial Planning Steps in the Right Direction</h3>
<p>This is one of the “10 Steps in the Right Direction” that make up <a href="http://www.financialplannerpasadena.com/the-pasadena-financial-planner-6.htm">The Pasadena Financial Planner</a>&#8217;s personal financial planning and personal investment management process. For a summary of these ten steps, see &#8220;Your <a href="http://www.financialplannerpasadena.com/your-family-financial-planning-11.htm">Family Financial Planning</a>&#8220;. To find an in depth article for each step, just click the <a href="http://www.financialplannerpasadena.com/pasadena-financial-planner-sitemap">Sitemap</a> link at the top of this page. <span style="color: #FF0000;font-weight: bold;">Also, you can reach us by using the contact form below.</span> Please enjoy reading this article. Thank you!</p>
<h3>Individual investors with different levels of investment risk tolerance for financial risks tend to be more satisfied with risk management strategies, which are better aligned with their financial risk and return profile.</h3>
<p>Individual investors differ in their personal preferences related to risk management in their personal investment portfolios. This means that more risk-averse investors are personally more satisfied with a less risky investment portfolio &#8211; despite the fact that the expected returns of a lower risk portfolio may be substantially less. In contrast, investors who are less risk-averse tend to be more satisfied with portfolios characterized by both higher risk exposure and higher expected stock market returns.</p>
<p>Everyone would love both low investment risk and high investment returns in the same portfolio, but such portfolios are just pipe dreams. Investing is all about intelligent and sensible exposure to investment risks. If you are not exposed to the risk of losing some or all of your capital, you are not investing. Nevertheless, there are market investment risks that historically have paid an investment risk premium, and there are many other ways to take risks without a reasonable expectation of being compensated for those risks.</p>
<p>When defining a personal investment strategy and before making related decisions, it is important for individuals to assess their personal risk tolerances relative to other investors. The challenge is to gauge risk tolerance relative to others and then to adopt an investment strategy that reflects that relative risk tolerance.</p>
<p>Investing involves risk, and there is no way around it. Investing means that the investor is willing to incur risk in exchange for the possibility of a higher payoff. An investor’s relative risk tolerance is the primary decision in his asset allocation strategy.</p>
<h3>You are not investing, unless there is a chance that you will lose some or all of your capital investment. Rational investors expect increased returns for taking on investment risks.</h3>
<p>True investors are all assumed to be risk-averse versus risk-seeking. Market prices of securities reflect the market&#8217;s current risk consensus. Investors have rational expectations for positive risk-adjusted payoffs. Investing is not like traditional gambling, where the expected average payoff is negative.</p>
<p>On average,  stock and bond investments have paid investment risk premiums historically. These premiums have fluctuated and have been thoroughly unpredictable. Investors who have consistently stayed in the market have earned higher returns over time. While the desire to avoid investment risk is understandable, investment studies have demonstrated that efforts to time the market by jumping in and out have not been successful.</p>
<h3>Everyone would like higher returns, but only some are able and willing to live with the greater risks that are associated with a potential for higher returns. However, there are no guarantees in investing.</h3>
<p>Investors with different levels of risk tolerance are more satisfied by the expectations associated with investment strategies that are better aligned with their risk preferences. Differences in risk tolerances mean that more risk-averse investors are personally more satisfied with a lower risk portfolio despite its lower expected returns. Less risk-averse investors are more satisfied with portfolios characterized by higher risk and higher expected returns.</p>
<p>All apparent investment “guarantees” have a price and have risks. Because investing is inherently risky, individuals should understand their probable response to risk factors that actually do materialize. Risk tolerance is an issue of personal psychology and will determine whether an investor will adhere to and sustain an investment strategy during more difficult economic and investing times. When markets are performing poorly and fears are high, an inappropriate alignment between an individual investor’s portfolio risk or volatility and his or her risk tolerance can be very costly.</p>
<p>In such circumstances, some less knowledgeable and unprepared investors may take actions, which may be appropriate to their personal psychology at the time. However, these mistaken actions can be highly inappropriate for the current financial market situation and highly detrimental to their long-term financial goals and welfare.</p>
<p>For example, some investors may panic and sell when they did not have to, only to see the market recover later, while they remain on the sidelines with a dramatically diminished financial asset portfolio. Portfolios with different risk and return characteristics are simply better for certain investors depending upon their tolerance for risky investments.</p>
<h3>While there are a variety of approaches to the measuring personal investment risk and return preferences, brief and overly simple written surveys often are not sufficient.</h3>
<p>Individuals need to assess their emotional and behavioral tolerance for risk relative to the average person holding investment assets. This self-assessment process is not easy. Individuals need to reflect upon personal real-life financial and other situations from their past lives, which involved significant risks and rewards.</p>
<p>Individuals often are reasonably good judges of their likely behavior in the face of stock market risks and other financial market risks that might actually materialize. However, these same individuals often are not good at assessing the likelihood of risks occurring. A truly competent and objective financial adviser and investment counselor can aid in this process.</p>
<p>The asset allocation of the average investor’s portfolio serves as a baseline for average investment risk tolerance. The challenge is to determine your risk tolerance relative to such an average investor, and then to adjust your asset allocation accordingly.</p>
<p>An investor would not wish to be talked into an overly aggressive and uncomfortable investment strategy that would be difficult to sustain through difficult times. Conversely, an investor would not wish to adopt an overly conservative strategy. Conservatism may feel more comfortable, but it tends to require much higher rates of personal savings to build up needed investment assets across a lifetime.</p>
<p>If you would like to find our about how you can take an online investment risk tolerance analysis survey, click here:  <a href="http://www.myfinancialfreedomplan.com/529/investment-risk-tolerance-questionnaire/" title="Investment Risk Tolerance Questionnaire" target="_blank" >Investment Risk Tolerance Questionnaire</a></p>
<p align="right"><small><small><small>.</small></small></small></p>
<p align="right">See: <a href="http://www.financialplannerpasadena.com/use-a-global-investment-diversification-strategy-18.htm">Financial Planners Pasadena</a> &gt;&gt;&gt;</p>
<p align="right"><small><small><small>.</small></small></small></p>
<div align="center">
<h3>Pasadena Investment Adviser</h3>
</div>
<p align="right"><img src="http://www.financialplannerpasadena.com/wp-content/themes/ks/images/Larry-728X320-02_24_08.jpg" /></p>
<p align="right"><small><small><small>.</small></small></small></p>
<p align="center"><strong><big>Larry Russell, Managing Director</big></strong></p>
<p align="center"><strong><big>MBA &#8211; Stanford University, MA &#8211; Brandeis University, and BS &#8211; M.I.T.</big></strong></p>
<p align="center">Lawrence Russell and Company Pasadena, California 91103</p>
<p align="center">(626) 399-9579</p>
<p align="center">A California Registered Investment Adviser &#8212; Certificate 133101</p>
<p align="center"><strong>KNOWLEDGE &#8212; OBJECTIVITY &#8212; HONESTY &#8212; DILIGENCE &#8212; SATISFACTION</strong></p>
<h3>A truly independent financial planner and fee only investment advisor</h3>
<p align="left">(Concerning my compensation, I charge only on a fixed fee or hourly fee for service basis, and only under a contract agreed upon with you. I do not charge any asset fees. Furthermore, in the interest of avoiding all conflicts-of-interest, I do not accept compensation or commissions of any type from the financial industry.)</p>
<p align="left"><strong><span style="color: #ff0000"><big>Start a conversation today &#8212; Send a message using this contact form</big></span></strong></p>
[contact-form]
<h3><a href="http://www.financialplannerpasadena.com/">Investment Consultants in Pasadena</a></h3>
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<h3>The best financial investment advisor for people who live in the West Los Angeles area, including Glendale, La Crescenta, La Tuna Canyon, La Verne, Los Feliz, Monrovia, Montrose, North Hollywood, and Pasadena.</h3>

	<strong>Tags:  </strong><a href="http://www.financialplannerpasadena.com/financial-planner/risky-investments" title="risky investments" rel="tag">risky investments</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-independent-financial-advisors" title="pasadena independent financial advisors" rel="tag">pasadena independent financial advisors</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/financial-planner-pasadena-ca" title="financial planner pasadena ca" rel="tag">financial planner pasadena ca</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-financial-planning-information" title="pasadena financial planning information" rel="tag">pasadena financial planning information</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-registered-investment-advisors" title="pasadena registered investment advisors" rel="tag">pasadena registered investment advisors</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-financial-planner" title="pasadena financial planner" rel="tag">pasadena financial planner</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-ca-financial-planner" title="pasadena ca financial planner" rel="tag">pasadena ca financial planner</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/financial-planners-pasadena" title="financial planners pasadena" rel="tag">financial planners pasadena</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-ca-financial-planning" title="pasadena ca financial planning" rel="tag">pasadena ca financial planning</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/personal-financial-advisor-pasadena" title="personal financial advisor pasadena" rel="tag">personal financial advisor pasadena</a><br />
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		<title>Your Personal Financial Planning Skills</title>
		<link>http://www.financialplannerpasadena.com/your-personal-financial-planning-skills-14.htm</link>
		<comments>http://www.financialplannerpasadena.com/your-personal-financial-planning-skills-14.htm#comments</comments>
		<pubDate>Fri, 04 Apr 2008 05:33:03 +0000</pubDate>
		<dc:creator>Pasadena Financial Planner</dc:creator>
				<category><![CDATA[Independent Financial Planner]]></category>
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		<description><![CDATA[10 Personal Financial Planning Steps in the Right Direction
This is one of the “10 Steps in the Right Direction” that make up The Pasadena Financial Planner&#8217;s personal financial planning and personal investment management process. For a summary of these ten steps, see Your Family Financial Planning. To find an in depth article for each step, [...]]]></description>
			<content:encoded><![CDATA[<h3>10 Personal Financial Planning Steps in the Right Direction</h3>
<p>This is one of the “10 Steps in the Right Direction” that make up <a href="http://www.financialplannerpasadena.com/the-pasadena-financial-planner-6.htm">The Pasadena Financial Planner</a>&#8217;s personal financial planning and personal investment management process. For a summary of these ten steps, see Your <a href="http://www.financialplannerpasadena.com/your-family-financial-planning-11.htm">Family Financial Planning</a>. To find an in depth article for each step, just click on the <a href="http://www.financialplannerpasadena.com/pasadena-financial-planner-sitemap">Sitemap</a> link at the top of this page. <span style="color: #FF0000;font-weight: bold;">You can reach us by using the contact form below.</span> Please enjoy reading this article. Thank you!</p>
<h3>You need to develop your own personal financial management skills, because you must live with the results of your financial planning and investment management decisions.</h3>
<p>People face formidable challenges to lifetime financial success and their ability to retire with financial security. Throughout your life, you must decide for yourself whether any particular personal financial planning or investment management concept is fact or fiction. One thing can be guaranteed: there will be no shortage of ideas proposed to you by others about what you should do with your money.</p>
<blockquote>
<h4>Post-Financial Crisis Update About:</h4>
<h2>Personal Financial Planning</h2>
<h6>NOTE: The best individual investment and financial planning rules persist and wouldn&#8217;t vary due to market cycles or financial crisis. The article that follows was written years ago and requires no changes. Given the subsequent financial market crisis, the update comments in this box were written more recently to emphasize the enduring wisdom contained in the detailed original article below.</h6>
<p>The financial crisis has demonstrated clearly that there really are no &#8220;smart money&#8221; managers &#8212; at least none that you can hire to work in your interests after all of their costs are considered. Furthermore, when the financial tide went out, so much fraud and malfeasance was uncovered that only the most gullible of people still believe that wide swaths of the financial services industry actual operate in their best interests. Individuals or &#8220;retail clients&#8221; are a huge industry profit center. The profits are immense, the fees are ever-present, and the bite out of your wallet is huge over the course of your lifetime.</p>
<p>The original point of this article was that people need to do their homework and to develop some sophistication in dealing with their own finances and with the industry. Only you and your family will have to live with the results of your financial decision-making throughout your life. The industry will extract its exorbitant costs up front and along the way. Pay less to the industry and you will have more assets for longer. If you don&#8217;t have any assets, you won&#8217;t get the time of day from the financial industry.</p>
<p>You need to get educated, and you need to be skeptical. While the industry has very polished song and dance routines in a vast rainbow of flavors, most of what you are told to do is not good for you. The vast majority of the supposed &#8220;financial innovation&#8221; that you encounter is designed to lighten your wallet. Only a minority of the investment, mutual fund, ETF, insurance, annuity, education, retirement, and other specialized financial products that you encounter have any long-term validity demonstrated in the objective financial research literature. Your best interests come after the best interests of the financial services industry. It is a simple as that.</p>
<p>And, by the way, all that wool, silk, brass, and mahogany looks impressive, but who is paying for it? (Hint: find a mirror.) The pay scales and bonuses of the financial services industry are astonishing compared to any other industry. This is even more bizarre, because from what I can tell, the average value-added of this service industry to the average person is negative! Start being skeptical and stop deferring to the supposed wisdom of the latest slick financial industry sales pitch.</p></blockquote>
<h6>Article continues:</h6>
<h3>Even when you delegate decisions to an investment counselor or financial advisor, you and your family still must live with the consequences. You must learn about investing.</h3>
<p>You must make intelligent and informed decisions about whether the financial planning strategies and tactics recommended to you in the financial media and by financial advisers are personally valid for you and your family. The vast majority of financial ideas proposed to you during your lifetime will be suboptimal, self-interested (not yours), simply wrong, and/or just plain <a rel="nofollow" href="http://www.theskilledinvestor.com/smartsection+item.itemid+71+keywords+rubbish.htm" target="_blank">rubbish</a>.</p>
<h3>Many people have inadequate knowledge and skills about personal financial planning and personal investing.</h3>
<p>Some of the saddest financial stories concern naive older people who get robbed of their lifetime savings by some smooth-talking slime bag financial scam artist. These fraud victims have no way to recover the lost lifetime assets. Before the fact, they needed to know better to avoid being duped. However, they lacked the knowledge, skills, and judgment to know better.</p>
<p>Only through a lifetime of taking personal responsibility and intentionally educating yourself will you learn how to manage your money. Only by taking personal responsibility will you learn to navigate around the amazing number of potential pitfalls associated with personal financial planning and personal investment management.</p>
<p>Is it reasonable to expect that you would have such expertise? You may be an expert in your profession or trade, and you may earn substantially more than you need to meet your current expenses. However the dilemma is whether and how you will also learn to manage, grow, and protect your financial assets. As you develop your financial expertise, you will increase the chances that your assets will grow sufficiently to fund your family&#8217;s future financial needs, while you become less dependent on your earned income.</p>
<h3>Personal financial planning and investment management requires knowledge that is different from professional and career skills.</h3>
<p>This situation makes self-direction of your finances problematic. Furthermore, this situation creates a great temptation simply to trust someone else to manage your financial affairs and investment strategy &#8212; hopefully in your best interests. (Remember to cross your fingers and keep them crossed!)</p>
<p>The <a href="http://www.financialplannerpasadena.com/the-pasadena-financial-planner-6.htm">Pasadena Financial Planner</a> believes that people who are successful in their careers and have the ability to generate substantial investable income must also become more successful concerning the management of their money during their lifetimes. You must develop both career professional skills and personal financial planning skills to increase the probability of achieving lifelong financial success. In financial affairs, trust is often given, but not always reciprocated. Many people are just too naive and trusting, when others have an eye on their pocketbook.</p>
<p>Many people need help from financial planners and investment counselors. However, they base their advisor selection decisions on “trust” and the recommendations of friends and colleagues. Frustrated with complexity of personal finance and investing, they want to find someone they can “trust.” Then, they want to hand over the keys and let someone else drive.</p>
<p>Unfortunately, the entire financial services industry uses a “we are worthy of your trust” marketing message. Yet, it is difficult to find another service industry where so much is paid for so little genuine value in return. Much of the trust that individuals have if mis-placed and ill-founded.</p>
<h3>Personal financial planning and asset class investment management advice from the financial services industry is often shallow and inappropriate.</h3>
<p>While advice might seem plausible, many financial industry proposals are simply not good for you. The financial services industry writes its marketing material to sound reasonable to individuals. Some financial ideas reasonable, but many are not. Most recommendations involve the purchase of financial and investment products that are simply far too costly and far too risky.</p>
<p>The vast majority of personnel in the financial services industry are taught how to sell the most profitable financial products. Relatively few genuinely understand finance and investments from the perspective of what is really best for their clients. Even fewer have an incentive to act in the best interests of their clients.</p>
<p>Most often, the interests of the industry and the client are in conflict. Most often, the financial services industry will win, as it delivers excessively expensive and overly risky financial and investment products to its overly trusting clientele.</p>
<p>Without adequate personal financial knowledge and oversight, delegating personal finance and investment decisions to industry financial advisers can be very risky to your personal and family financial welfare. You will have to live with the consequences of poor or bad decisions long after your advisors have perhaps passed from the scene and even retired on their fees.</p>
<p>Naive trust, faith and hope are not a reliable path to financial success, when you are dealing with the financial services industry. There are simply too many potholes, conflicts of interest, and hands in your wallet. The only practical solution is for you to increase your personal investment knowledge and skills.</p>
<h3>Information from the financial services industry furthers its interests, as brokers and financial counselors sell risky and expensive investment products and financial services to you.</h3>
<p>For example, when hundreds of broadly diversified mutual funds and exchange-traded funds (ETFs) are available at extremely low costs, there is ABSOLUTELY NO GOOD REASON for individuals to do so much buying and selling of individual securities. Yet, millions frantically buy and sell equity securities in efforts to beat the market.</p>
<p>Egged on by the financial media and the brokerage industry, millions of people waste huge amounts of their valuable personal time in these pursuits. Most will fail miserably in their efforts and will suffer substantially increased risks, costs, and taxes in the process. Most will obtain substantially inferior performance results relative to the performance of broad securities market indexes.</p>
<p>Yet, the vast majority will never bother to check their net performance against passive benchmarks. They will just keep trusting and never really know how very badly they have done compared to a passive investment program that would have required far less time, less risk, lower taxes, and much lower industry fees.</p>
<h3>Individual investors need to do a much better job of distinguishing personal finance and investment planning fact from fiction.</h3>
<p>They need to base their decisions on financial strategies and tactics that have been validated scientifically. Individuals must become better informed. Otherwise, they must rely naively upon the supposed goodwill of investment counselors and financial advisors who have very strong incentives to sell expensive financial products to them.</p>
<p>When you deal with a broker, investment counselor, or financial advisor, the financial products they recommend will almost always far more expensive than necessary. You will be sold the dream of better results, while most often the reality in the future will be the opposite. In this very costly environment of “advised” personal finance and investing, depending upon the goodwill of industry representatives can be a very risky strategy.</p>
<p>Significant danger exists in not understanding certain fundamental truths about the financial services industry itself. The structure of the financial services industry creates costly conflicts between the financial interests of individuals and the profit motives of companies in the industry and the self-interest of its sales agents. These financial conflicts of interest are a much greater threat to the welfare of individuals and their families, than is the potential for outright financial fraud that rightly concerns so many people.</p>
<h3>The securities industry sells investment products that add substantial and unnecessary costs that are not in the interests of their clients.</h3>
<p>Individual investors, sometime referred to as “retail investors,” will never find “free” risk-adjusted investment money lying around. Interactions with the financial markets are a “zero-sum game” before costs and taxes. With all costs and taxes, dealing with that financial industry is a “negative sum game.”</p>
<p>In the short-term, the size of the securities market pie is fixed. When one party gets more, another gets less. In and of themselves the securities markets do not create value, but the industry can siphon away a significant portion of an individual investors’ potential returns through visible fees and hidden costs.</p>
<p>Of course, the capital markets provide an extremely valuable economic contribution to our world through the generally efficient allocation of capital. However, this role does not necessarily mean that investment profits will be shared equitably between individual investors and the financial services industry. Retail investors and the financial industry are in competition with each other over how to split this fixed short-term pie. Investors who understand this conflict can better ensure that they get a more reasonable deal.</p>
<p>The good news is that modern financial markets are competitive and relatively efficient asset price setting mechanisms. This means individual investors cannot consistently “beat the market” on a risk-adjusted basis. While this might disappoint some investors who believe they are smarter than others, in reality this is very good news. On the opposite side, the good news is that competitive and efficient markets mean that individuals need not be beaten badly by the market either. Investor returns can track a market return quite closely at very low cost.</p>
<h3>While beating the market is not a reliable strategy, individual investors can still make better decisions by choosing lower cost investment strategies.</h3>
<p>Passive strategies targeting the market return do not provide an entirely free ride, because there is always a minimum cost. However, optimal investment practices do amount to a highly discounted ticket, which can get individuals to their financial goals quicker and/or richer.</p>
<p>Without optimal strategies, the risk-adjusted asset class returns of the average investor will lag the market return by a much wider margin. This lag will be due to the inferior gross returns of their sub-optimal investment strategies, which are primarily attributable to their unnecessarily high investment costs and taxes.</p>
<p>Therefore, at the outset, the crux of the matter is to learn what does and does not work in personal financial planning and investing. Accepting what you hear or read about personal financial strategies without demanding proof, is almost certainly the road to a much lighter wallet in the future.</p>
<p>Please click the Sitemap link at the top of this page to find and read about the other steps in this 10 step Family Financial Planning Process.</p>
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<p align="right">See: <a href="http://www.financialplannerpasadena.com/personal-savings-and-the-use-of-financial-planning-tools-16.htm">Financial Advisors in Pasadena CA</a> &gt;&gt;&gt;</p>
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<h3>Financial Planners in Pasadena California</h3>
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<p align="center"><strong><big>Larry Russell, Managing Director</big></strong></p>
<p align="center"><strong><big>MBA &#8211; Stanford University, MA &#8211; Brandeis University, and BS &#8211; M.I.T.</big></strong></p>
<p align="center">Lawrence Russell and Company Pasadena, California 91103</p>
<p align="center">(626) 399-9579</p>
<p align="center">A California Registered Investment Adviser &#8212; Certificate 133101</p>
<p align="center"><strong>KNOWLEDGE &#8212; OBJECTIVITY &#8212; HONESTY &#8212; DILIGENCE &#8212; SATISFACTION</strong></p>
<h3>A truly independent financial planner and fee only investment advisor</h3>
<p align="left">(Concerning how I am compensated, I charge solely on a fixed fee or hourly fee for service basis, under a contract agreed upon with you. You do not have to pay any form of asset fee. Furthermore, in the interest of avoiding all conflicts-of-interest, I do not accept compensation or commissions of any kind from the financial services industry.)</p>
<p align="left"><strong><span style="color: #ff0000"><big>Start a conversation today &#8212; Send a message using this contact form</big></span></strong></p>
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<h3><a href="http://www.financialplannerpasadena.com/information-on-the-pasadena-financial-planner-7.htm">Pasadena Financial Planner</a></h3>
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<div class="ddsg-wrapper"><h2>Posts</h2><ul><li><strong>Category:</strong> <a href="http://www.financialplannerpasadena.com/fee-only/independent-financial-planner" title="Independent Financial Planner">Independent Financial Planner</a><ul><li><a href="http://www.financialplannerpasadena.com/a-fee-only-financial-planner-for-those-not-rich-9.htm" title="A Fee Only Financial Planner for Those Who Are Not (Yet) Rich">A Fee Only Financial Planner for Those Who Are Not (Yet) Rich</a></li><li><a href="http://www.financialplannerpasadena.com/an-objective-and-independent-financial-advisor-8.htm" title="An Objective and Independent Financial Advisor">An Objective and Independent Financial Advisor</a></li><li><a href="http://www.financialplannerpasadena.com/asset-allocation-investment-tax-cash-management-22.htm" title="Asset Allocation, Investment Asset Tax Location, and Emergency Cash Management">Asset Allocation, Investment Asset Tax Location, and Emergency Cash Management</a></li><li><a href="http://www.financialplannerpasadena.com/financial-planning-investment-management-efficiency-24.htm" title="Efficiency of Personal Investing Strategies">Efficiency of Personal Investing Strategies</a></li><li><a href="http://www.financialplannerpasadena.com/financial-planning-reading-list-28.htm" title="Financial Planning Reading List">Financial Planning Reading List</a></li><li><a href="http://www.financialplannerpasadena.com/personal-savings-and-the-use-of-financial-planning-tools-16.htm" title="Financial Planning Tools">Financial Planning Tools</a></li><li><a href="http://www.financialplannerpasadena.com/find-the-best-independent-financial-planner-3.htm" title="Find the Best Independent Financial Planner">Find the Best Independent Financial Planner</a></li><li><a href="http://www.financialplannerpasadena.com/independent-investment-counselors-financial-advisors-25.htm" title="Independent Investment Counselors and Financial Advisors">Independent Investment Counselors and Financial Advisors</a></li><li><a href="http://www.financialplannerpasadena.com/buy-insurance-plans-with-a-risk-planning-budget-23.htm" title="Insurance Risk Management">Insurance Risk Management</a></li><li><a href="http://www.financialplannerpasadena.com/your-investment-asset-allocation-19.htm" title="Investment Asset Allocation">Investment Asset Allocation</a></li><li><a href="http://www.financialplannerpasadena.com/use-a-global-investment-diversification-strategy-18.htm" title="Investment Diversification Strategy">Investment Diversification Strategy</a></li><li><a href="http://www.financialplannerpasadena.com/lower-your-investment-fees-and-investment-taxes-21.htm" title="Investment Management Fees">Investment Management Fees</a></li><li><a href="http://www.financialplannerpasadena.com/your-investment-risk-tolerance-for-risky-investments-17.htm" title="Investment Risk Tolerance">Investment Risk Tolerance</a></li><li><a href="http://www.financialplannerpasadena.com/living-expense-tracking-methods-26.htm" title="Living Expense Tracking Methods">Living Expense Tracking Methods</a></li><li><a href="http://www.financialplannerpasadena.com/the-pasadena-financial-planner-6.htm" title="Pasadena Financial Planner">Pasadena Financial Planner</a></li><li><a href="http://www.financialplannerpasadena.com/information-on-the-pasadena-financial-planner-7.htm" title="Pasadena Financial Planner Background">Pasadena Financial Planner Background</a></li><li><a href="http://www.financialplannerpasadena.com/best-personal-investment-strategy-20.htm" title="Personal Investment Strategy">Personal Investment Strategy</a></li><li><a href="http://www.financialplannerpasadena.com/reasonably-priced-financial-planning-services-4.htm" title="Reasonably Priced Financial Planning Services">Reasonably Priced Financial Planning Services</a></li><li><a href="http://www.financialplannerpasadena.com/your-family-financial-planning-11.htm" title="Your Family Financial Planning">Your Family Financial Planning</a></li><li><a href="http://www.financialplannerpasadena.com/family-financial-planning-process-12.htm" title="Your Family Financial Planning Process">Your Family Financial Planning Process</a></li><li><a href="http://www.financialplannerpasadena.com/your-personal-financial-planning-skills-14.htm" title="Your Personal Financial Planning Skills">Your Personal Financial Planning Skills</a></li></ul></li></ul><h2>Pages</h2><ul><li><a href="http://www.financialplannerpasadena.com/about-fee-only-financial-planning" title="About">About</a></li><li><a href="http://www.financialplannerpasadena.com/privacy-policy" title="Privacy">Privacy</a></li><li><a href="http://www.financialplannerpasadena.com/pasadena-financial-planner-sitemap" title="Sitemap">Sitemap</a></li>
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<h3>Pasadena Financial Planners</h3>
<h3>A truly independent financial planner and fee only investment advisor</h3>
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<p align="center"><strong><big>Larry Russell, Managing Director</big></strong></p>
<p align="center"><strong><big>MBA &#8211; Stanford University, MA &#8211; Brandeis University, and BS &#8211; M.I.T.</big></strong></p>
<p align="center">Lawrence Russell and Company Pasadena, California 91103</p>
<p align="center">(626) 399-9579</p>
<p align="center">A California Registered Investment Adviser &#8212; Certificate 133101</p>
<p align="center"><strong>KNOWLEDGE &#8212; OBJECTIVITY &#8212; HONESTY &#8212; DILIGENCE &#8212; SATISFACTION</strong></p>
<p align="left"><strong><span style="color: #ff0000"><big>Start a conversation today &#8212; Send a message using this contact form</big></span></strong></p>
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<h3><a href="http://www.financialplannerpasadena.com/reasonably-priced-financial-planning-services-4.htm">Financial Planning in Pasadena CA</a></h3>
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<h3>Use the services of the best independent investment advisor and financial planner in Southern California. I can help clients locally and remotely including residents of  Altadena, Alhambra, Arcadia, Burbank, Eagle Rock, Glendale, La Tuna Canyon, Los Feliz, North Hollywood, San Gabriel, South Pasadena, La Canada Flintridge, La Crescenta, Monrovia, Pasadena, Pomona, Rosemead, Studio City, Sun Valley, Sunland, and San Dimas.</h3>

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		<title>Reasonably Priced Financial Planning Services</title>
		<link>http://www.financialplannerpasadena.com/reasonably-priced-financial-planning-services-4.htm</link>
		<comments>http://www.financialplannerpasadena.com/reasonably-priced-financial-planning-services-4.htm#comments</comments>
		<pubDate>Tue, 26 Feb 2008 01:44:57 +0000</pubDate>
		<dc:creator>Pasadena Financial Planner</dc:creator>
				<category><![CDATA[Independent Financial Planner]]></category>
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		<guid isPermaLink="false">http://www.financialplannerpasadena.com/reasonably-priced-financial-planning-services-4.htm</guid>
		<description><![CDATA[Do you want reasonably priced, comprehensive financial planning services from a responsive fee only investment advisor and personal financial planner?
You can reach me by using the contact form below.
.
I am committed to the financial education of my clients. I strongly believe that financial education will help you to make much better personal financial planning decisions [...]]]></description>
			<content:encoded><![CDATA[<h3>Do you want reasonably priced, comprehensive financial planning services from a responsive fee only investment advisor and personal financial planner?</h3>
<p><center><big><span style="color: #FF0000;font-weight: bold;">You can reach me by using the contact form below.</span></big></center></p>
<p align="right"><small><small><small>.</small></small></small></p>
<p>I am committed to the financial education of my clients. I strongly believe that financial education will help you to make much better personal financial planning decisions across your lifetime. Together, we can significantly improve the quality of your practices in family financial planning and your personal investment management.</p>
<p>We will work together cooperatively to analyze your financial affairs. We will develop a detailed lifecycle projection model of your family&#8217;s finances that will allow us to automate the testing of how different personal financial decisions might impact your family&#8217;s financial future.</p>
<p>I will help you to understand and adopt more durable, time-efficient, and cost-effective lifetime financial and investment strategies. I will advise you on improved methods for the long-term self-management of your family&#8217;s financial affairs. Your personal financial and investment plan will be designed for cost-efficiency, tax-efficiency, and time-efficiency. Once established, your financial plan should require minimal tuning over time.</p>
<h3>As your personal financial advisor and independent investment advisor, I will also act as your financial consumer advocate.</h3>
<p>I will help you learn how to be a highly cost conscious consumer of financial and investment products that are consistent with your personal financial goals and plan.</p>
<p>My financial and retirement planning services will be valuable and cost-effective to you. My financial consultant fees will be reasonable, clearly understood, and determined in advance. I can provide you with comprehensive, reasonably priced financial, investment, and retirement planning services on an hourly, fixed fee, or retainer basis.</p>
<p>I will never charge any fees in relationship to your assets. Simply put, your financial assets are yours and not mine. I believe that financial advisor fees should not be proportional to your assets.</p>
<p>Your family&#8217;s interests will always come first. I will work exclusively for you and your family. I will never accept any form of compensation from any third party.</p>
<p>When delivering my financial planning and investment advisory services, I will never tolerate any conflict of interest. No financial industry incentives will ever interfere with my development of an optimal long-term financial plan for you. My recommendations will focus exclusively on your family&#8217;s financial interests.</p>
<h3>Get help from a fee only financial planner and independent investment advisor who will:</h3>
<ul>
<li>Take the time necessary to understand your family&#8217;s personal financial and retirement planning situation in comprehensive detail</li>
<li>Provide thorough, personalized, and specific financial action plans</li>
<li>Put you at the center of decisions using a sophisticated and fully automated personal financial planning tool that projects across your lifetime the potential impacts of financial decisions you might wish to make.</li>
</ul>
<p align="right"><small><small><small>.</small></small></small></p>
<p align="right">See: <a href="http://www.financialplannerpasadena.com/the-pasadena-financial-planner-6.htm">Pasadena Financial Planners</a> &gt;&gt;&gt;</p>
<p align="right"><small><small><small>.</small></small></small></p>
<div align="center">
<h3>Financial Planning in Pasadena CA</h3>
</div>
<p align="right"><img src="http://www.financialplannerpasadena.com/wp-content/themes/ks/images/Larry-728X320-02_24_08.jpg" /></p>
<p align="right"><small><small><small>.</small></small></small></p>
<p align="center"><strong><big>Larry Russell, Managing Director</big></strong></p>
<p align="center"><strong><big>MBA &#8211; Stanford University, MA &#8211; Brandeis University, and BS &#8211; M.I.T.</big></strong></p>
<p align="center">Lawrence Russell and Company Pasadena, California 91103</p>
<p align="center">(626) 399-9579</p>
<p align="center">A California Registered Investment Adviser &#8212; Certificate 133101</p>
<p align="center"><strong>KNOWLEDGE &#8212; OBJECTIVITY &#8212; HONESTY &#8212; DILIGENCE &#8212; SATISFACTION</strong></p>
<h3>A truly independent financial planner and fee only investment advisor</h3>
<p align="left">(Regarding how I am compensated, I work solely on a hourly fee or fixed fee for services basis, and only under a contract that we would agree upon. I do not charge any asset fees. In addition, in the interest of avoiding any conflict-of-interest, I never accept commissions or compensation of any kind from the industry.)</p>
<p align="left"><strong><span style="color: #ff0000"><big>Start a conversation today &#8212; Send a message using this contact form</big></span></strong></p>
[contact-form]
<h3><a href="http://www.financialplannerpasadena.com/living-expense-tracking-methods-26.htm">Financial Planner in Pasadena California</a></h3>
<div class="hr">
<hr /></div>
<h3>Serving clients throughout the greater Pasadena, California area including these cities: Glendale, La Canada, La Crescenta, La Tuna Canyon, La Verne, Los Feliz, Monrovia, Montrose, North Hollywood, Pasadena, San Marino, and South Pasadena.</h3>

	<strong>Tags:  </strong><a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-financial-planning-services" title="pasadena financial planning services" rel="tag">pasadena financial planning services</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/registered-investment-advisor-pasadena-ca" title="registered investment advisor pasadena ca" rel="tag">registered investment advisor pasadena ca</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/independent-investment-advisor-pasadena" title="independent investment advisor pasadena" rel="tag">independent investment advisor pasadena</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-ca-financial-planner" title="pasadena ca financial planner" rel="tag">pasadena ca financial planner</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-investment-counselor" title="pasadena investment counselor" rel="tag">pasadena investment counselor</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/financial-planner-pasadena-ca" title="financial planner pasadena ca" rel="tag">financial planner pasadena ca</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-ca-financial-planning" title="pasadena ca financial planning" rel="tag">pasadena ca financial planning</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/personal-financial-planner-pasadena" title="personal financial planner pasadena" rel="tag">personal financial planner pasadena</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/financial-planners-pasadena" title="financial planners pasadena" rel="tag">financial planners pasadena</a>, <a href="http://www.financialplannerpasadena.com/financial-planner/pasadena-investment-advisors" title="pasadena investment advisors" rel="tag">pasadena investment advisors</a><br />
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		<title>About</title>
		<link>http://www.financialplannerpasadena.com/about-fee-only-financial-planning</link>
		<comments>http://www.financialplannerpasadena.com/about-fee-only-financial-planning#comments</comments>
		<pubDate>Tue, 19 Feb 2008 03:59:54 +0000</pubDate>
		<dc:creator>Pasadena Financial Planner</dc:creator>
				<category><![CDATA[Independent Financial Planner]]></category>
		<category><![CDATA[comprehensive financial planning pasadena]]></category>
		<category><![CDATA[family financial planning pasadena]]></category>
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		<guid isPermaLink="false"></guid>
		<description><![CDATA[An Objective Personal Financial Planning and Investment Management Website
This website has been researched, written, and published independently. To ensure objectivity, no compensation of any kind has been paid by any third party to influence the editorial content of this website. All articles on this website were written by the  Pasadena Financial Planner.
Do you want [...]]]></description>
			<content:encoded><![CDATA[<h3>An Objective Personal Financial Planning and Investment Management Website</h3>
<p>This website has been researched, written, and published independently. To ensure objectivity, no compensation of any kind has been paid by any third party to influence the editorial content of this website. All articles on this website were written by the  <a title="Pasadena Investment Advisor" href="http://www.financialplannerpasadena.com/reasonably-priced-financial-planning-services-4.htm" target="_blank">Pasadena Financial Planner</a>.</p>
<h3>Do you want reasonably priced, comprehensive financial planning services from a responsive fee only investment advisor and personal financial planner?</h3>
<p>My financial and retirement planning services will be valuable and cost-effective to you. My financial consultant fees will be reasonable, clearly understood, and determined in advance. I can provide you with comprehensive, reasonably priced financial, investment, and retirement planning services on an hourly, fixed fee, or retainer basis.</p>
<p>When delivering my financial planning and investment advisory services, I will never tolerate any conflict of interest. No financial industry incentives will ever interfere with my development of an optimal long-term financial plan for you. My recommendations will focus exclusively on your family&#8217;s financial interests.</p>
<div align="center">
<h3>Financial Planning in Pasadena California</h3>
<h3>A truly independent financial planner and fee only investment advisor</h3>
</div>
<p align="right"><img src="http://www.financialplannerpasadena.com/wp-content/themes/ks/images/Larry-728X320-02_24_08.jpg" /></p>
<p align="right"><small><small><small>.</small></small></small></p>
<p align="center"><strong><big>Larry Russell, Managing Director</big></strong></p>
<p align="center"><strong><big>MBA &#8211; Stanford University, MA &#8211; Brandeis University, and BS &#8211; M.I.T.</big></strong></p>
<p align="center">Lawrence Russell and Company Pasadena, California 91103</p>
<p align="center">(626) 399-9579</p>
<p align="center">A California Registered Investment Adviser &#8212; Certificate 133101</p>
<p align="center"><strong>KNOWLEDGE &#8212; OBJECTIVITY &#8212; HONESTY &#8212; DILIGENCE &#8212; SATISFACTION</strong></p>
<p align="left"><strong><span style="color: #ff0000"><big>Start a conversation today &#8212; Send a message using this contact form</big></span></strong></p>
[contact-form]
<h3><a href="http://www.financialplannerpasadena.com/a-fee-only-financial-planner-for-those-not-rich-9.htm">Pasadena Financial Advisor</a></h3>
<div class="hr">
<hr /></div>
<h3>The best personal financial planner for people who live in the San Gabriel Valley, including those who live in or near Alhambra, Altadena, Arcadia, Azusa, Baldwin Hills, Burbank, Duarte, Eagle Rock, El Monte, Glendale, La Canada Flintridge, La Crescenta, La Tuna Canyon, Los Feliz, Monrovia, Montrose, North Hollywood, Pasadena, San Gabriel, South Pasadena, Sunland, Studio City, Sun Valley, Temple City, Toluca Lake, Tujunga, West Los Angeles, and West Toluca Lake.</h3>
<p align="right"><small><small><small>.</small></small></small></p>
<h3>About this Website &#8212; DISCLAIMER:</h3>
<p>This site is a financial publication of general and regular circulation, and all the information contained on this website is solely for informational and educational purposes related to your individual, personal, private, and non-commercial use. Furthermore, in no way does this site constitute or provide investment advice under the laws and regulations of the United States of America and its various States or of any other country in the world. This site does not collect any specific information on the investment situation of any reader, and this site does not render any advice on the basis of any readers&#8217; specific financial or investment situation. In no way does this site constitute a solicitation or offer to sell securities or investment advisory services, as defined under any securities law in the world. This website&#8217;s articles may report on published research and may also express opinions. Information in research studies has not been verified. There could be errors with this information and in the opinions that are expressed. It is solely your responsibility to verify all information before investing. All trademarks and service marks are the properties of their respective owners.</p>
<p>You are hereby notified that Lawrence Russell and Company is a registered investment adviser in the State of California. As an entirely separate part of its business from this website, Lawrence Russell and Company provides comprehensive, independent, and individually customized financial planning and investment advisory services to clients solely through signed fee-only contracts. These personalized advisory services are only available through individually negotiated contracts, which must be signed by both parties. These customized advisory contracts specify the scope of services, deliverables, and fees. Your use of any information on this website will not establish an advisory relationship of any kind with Lawrence Russell and Company.</p>

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